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About

Good businesses shouldn't look smaller than they are.

Most small businesses don't have a design problem or a marketing problem. They have a gap problem: the gap between how good they are and how they show up.

Canvas & Call exists to close that gap. We build the whole picture (brand identity, social media, graphics and websites) as one system, run by one team, so a business looks like itself everywhere and gives people a reason to act.

We started in Lagos, working with businesses in law, luxury, fashion, non-profits, industry and tech. We're built in Lagos and set up to work anywhere.

A baker in a bakery doorway under a faded hand-painted sign

Canvas

The craft

Brand identity, design, graphics and websites: everything people see. A good canvas is never just decoration.

The join

Most agencies do one or the other. The ampersand is the promise that we do both, together.

Call

The call to action

Social, growth and sales: everything that makes people click, DM, book or buy. If the work looks good but nobody calls, it isn't finished.

A strategist on a video call with a client, with handwritten notes on the desk

How we work

Our founder, Michael, works as strategist and creative director. Production runs on an AI-powered workflow, so clients get senior thinking, more options and faster turnaround without paying for a building full of people.

Machines do the repetitive production. People make every call that matters, and everything is checked before it ships.

We work remotely by default: video calls in your time zone, shared drafts you can comment on, and every decision written down.

We are not

  • A follower farm. No bought likes, no fake reviews.
  • "Post daily and pray." Every post has a job.
  • Adjective merchants. We don't say "world-class". We show receipts.

Start with the gap.

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